CEO iRock Films, Siddharth M Jain has now tied a deal with Harlequin who is the publisher of Mills & Boon (romantic iconic novels). They will now be making movies and TV based shows on various contents from the library of Mills & Boon.
According to Siddharth, the M & B content is read by people of all age group and thus contemporary stories will be selected from vast library. These stories will be youth centric and will be launched in coming 18 months in the form of various films. There are three titles identified at the moment and soon the details will be revealed.