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Kal Kissne Dekha
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Kal Kissne Dekha finally releases tomorrow. Arriving at over 500 screens worldwide, this Jackky Bhagnani launch pad would occupy 460 screens in India and 50 screens overseas (USA, UK, UAE, Singapore, Mauritius & Fiji in the first week and other locations being added in the subsequent weeks). However, the buzz going around the town is that there is a lot in stake for producer Vashu Bhagnani since the film's budget has been pegged at close to Rs. 30 crores.
Informs a senior member from the film's production team, "Yes, the film's budget is quite huge. In fact there have hardly been many movies starring newcomers made at this scale. Once Vashu Bhagnani was convinced that Jackky, Vaishali and Vivek (film's director) could deliver goods, he didn't hold back on the money. It was not a decision made by a doting father who wanted to launch his son; it was also a professional in him taking a judicious call."
She further goes on to add, "Vashu has been known as a filmmaker who is quite lavish when it comes to pitching his movies. He has been the only filmmaker who managed to get none other than Amitabh Bachchan and Madhuri Dixit together. It's all about his confidence in the product and when he sees that he would get the right returns, he doesn't shy away from spending a fortune."
That seems quite true considering the fact that in spite of kick starting promotion of Kal Kissne Dekha way back in the month of March, he didn't hold back even though the untimely strike resulted in crores of extra amount spent by him on the film due to an extended promotional campaign. At that time he had stated that there was no point pulling back just to save money because it made business sense to sustain the film's promotion.
No wonder, the film's budget has touched the roof though Vashu continues to be ever-so-optimistic about audience reception to the film.
"The film's budget is certainly over 25 crores but I am not overtly alarmed", he says, "The film's theme required good amount of money to be invested in it. Also, since we shot in diverse countries like South Africa, Thailand, New Zealand and of course India, Kal Kissne Dekha has seen extended shooting spells. Moreover, there are also 25 minutes worth of special effects in the film that has cost a fortune as well."
With such huge investment in the film, didn't he feel like flooding the market with large number of prints instead of a mid-size release on 500 odd screens?
"That doesn't make for a sound decision", he talks business here, "It's better for a newcomer hero and heroine to get some buzz created around them once they are seen for the first time on screen. Once word of mouth spreads and people start asking for more, we would certainly increase prints as well. Didn't that work so successfully for Jab We Met in the past?"
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